Marketing

How do you feel about the role of Big Data in the marketing industry?

Half of marketers are enthusiastic about the role of Big Data in marketing, and another 31% are cautiously optimistic, according to a recent report from Infogroup Targeting Solutions.

The survey of 370 marketers who attended the DMA Annual Conference and Exhibition found 14% are uncertain about the role of Big Data, 3% are tepid regarding it, and just 1% are disillusioned.

However, whether an organization has already invested in Big Data has a significant impact on an individual marketer’s outlook: Among those whose companies haven’t yet taken the plunge, 22% are uncertain about Big Data’s role in the marketing industry and only 39% are enthusiastic.

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