Retail / eCom

How can big data improve customer service in e-commerce?

A successful e-commerce venture does much more than simply market and sell products to consumers. Ideally, retailers in the online realm would look not just to make sales, but to provide a complete customer experience. That means satisfying people every step of the way, from the moment they first discover an online merchant to their final receipt of satisfactory goods.
Luckily, big data can help at each of these steps. Countless marketers and sellers are looking to integrate data-driven processes as much as possible, but too often, they focus solely on how data can help them make sales. There are several other aspects they’re neglecting.

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