How Can A Small Businesses with Modest Budgets Use Big Data?

If you have a small business that doesn\’t deal with large amounts of data on a regular basis, chances are, the very mention of the term \’big data\’ might sound astounding. In fact, its a commonly held belief that only the big corporations can afford to mine big data.
The concept of analyzing large amounts of never-ending information and looking for insights related to patterns or trends is one that every business can use to improve decision making. Every function of your small business, including recruitment, operations or marketing can use big data to be more efficient.

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