Media & Entertainment

How Big Data Is Changing Football on and off the Field

While most sports fans probably think baseball—and more precisely, Moneyball—when considering sports and data, there is a quiet data revolution that has been percolating in the world of football for some time. Data is driving player training, play calling and staffing. “When I played football, I was one of those guys, I thought it was all about just sweat and tears,” says NFL legend and Hall of Famer Jerry Rice, former wide receiver with the San Francisco 49ers.

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