Health / Pharma

How big data can revolutionize patient recruitment to clinical trials

A new report by Tudor Reilly Health shows how big data can give pharmaceutical companies revealing new insights into where to locate clinical trial sites to maximize patient recruitment.

The report, ‘Clinical trial recruitment in the age of the epatient’*, looks at three distinct therapy areas – schizophrenia, atopic dermatitis and non-small cell lung cancer – and identifies hot spots of online activity at state and city level throughout the US.

The results highlight major – and surprising – discrepancies between where clinical trial sites are planned or up-and-running and where prospective trial participants may actually live. The findings can be used to inform decisions on the placement of clinical trials and the geographical targeting of clinical trial-focused advertising.

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