Whether your company builds software, provides marketing services or sells life-sized posters of Fred Flintstone, big data analytics will affect your company culture. Why? It’s simple: analytics offer information, and once information has been learned, it changes everything around it. Just as our Stone Age ancestors underwent incredible cultural changes with the discovery of controlled fire, so too do our modern businesses change culturally when exposed to the advanced, specific information available in the form of Big Data. More to the point, if big data isn’t affecting your company culture, you aren’t using it correctly.
The specific ways in which big data are going to affect your own company culture are dependent on the type of data you have, and what you intend to do with it. Take, for example, a company whose primary income comes from clothing sales. Their compiled data should be comprised of detailed demographic information about their customers; a proper big data analysis will reveal certain consumer trends. The way the company decides to pursue these trends affects its overall culture.