Health / Pharma

Healthcare Seeks Value and Insights from Big Data

The idea of better understanding the characteristics of all aspects of the healthcare business remains both a challenging hurdle and an inspiring marketing manifesto.
While we’re still in the early stages of Big Data, there are early adopters in the healthcare field diving into the databases and unearthing analytics treasures.
At this year’s SHSMD Connections, the Society for Healthcare Strategy and Market Development’s annual conference, Philip Oravetz, a New Orleans-based physician from the Ochsner Health System, and Judy Blackwell, CMO of HealthGrades, teamed up to discuss their experiences with analytics and data-driven decision making in their panel “Reimagining Marketing at the Center of Population Health Management.”

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