Retail / eCom

Harnessing Big Data for Retail in 2014

We have reached a point in time where the amount of knowledge retailers can gather about their customers is unprecedented. According to Moore’s law of marketing, the aggregate amount of data available to retailers doubles every two years. This data represents valuable information that, when harnessed correctly, can help retailers better understand and engage with their customers. Therefore, it’s essential for retailers who wish to grow their bottom lines to implement a data analytics strategy that turns raw customer and payments data into usable information.

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