Hadoop Pure-Play Business Models Explained

The competition between Hadoop pure-play vendors continued unabated in 2013, with each vying for the top spot in a market expected to top $1.6b by 2017. The three competitors – Hortonworks, Cloudera and MapR – have unique approaches to commercializing/monetizing the open source Big Data framework. Significant confusion remains in the market about just what each approach entails, particularly around Hortonworks’ business model. With that, let’s look at each of the three competitors and their respective business models as 2013 comes to a close.

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