Google has made another move to build out its e-commerce business, and specifically its retail portal Google Shopping. It has acquired Rangespan, a London-based provider of back office services for online retailers, using data science to help them expand their product selection based on real-time sales dynamics.
The company is based out of London, making this the third acquisition for Google out of the UK this year after AI-specialist DeepMind and anti-malware startup Spider.io.
The service is getting shut down and integrated into Google, founder Ryan Regan tells me. The company, he says, is not disclosing the terms of the deal.
“Some of us, including me, are moving over to join Google,” he says, declining to elaborate on who exactly is joining. They will be going to Zurich (originally I wrote Mountain View but we were on a bad phone connection). “There are a lot of parallels between what we are doing and what Google is doing and we are excited to work together.”
On Rangespan’s CrunchBase profile, four people are listed as working for the company. In addition to Regan, there is co-founder Matt Henderson, technical director James Summerfield, and Jurgen Van Gael, data science director.