Getting a market edge is main driver of big data, shows research

The top driver of big data adoption in organisations is the desire to increase competitive edge, according to research.

Of those surveyed at the Talend Connect London 2013 event, which polled the views and opinions of directors, department heads, IT managers and data architects, 34 percent said staying ahead of their competitors is big data’s biggest benefit. Driving revenue growth was stated by 29 percent of those polled.

Tactical drivers of big data adoption like product and service development costs and growing data volumes lagged far behind, with 12 percent referencing them.

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