Media & Entertainment

Gamification: The Killer App for Achieving the Promise of Big Data

Each day 2.5 quintillion bytes of new data are generated around the world—from tweets and Facebook posts to comments and blogs to data being collected constantly on mobile phones and connected devices, this nearly incomprehensible mountain of information is accumulating at a blinding accelerated pace.
As marketers, we know that hidden among this overwhelming dearth of data are valuable insights about our customers—their needs, wants, desires, opinions, turn-ons and turn-offs. The challenge is, the sheer volume of data turns the process of uncovering these actionable insights into the proverbial needle-in-a-haystack search…only in this case, the haystack is the size of Dodger Stadium.

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