Forget the Size, Focus on Value

Two years ago, no one seemed to know what to do with big data. Now, vendors are offering solutions that are intuitive enough to provide real business value, enable even non-data scientists to perform real analysis and have ushered in a new era of novel applications like data-driven design.

Big data is maturing — evolving from a frothy, over-hyped concept to a source of actionable insight. It has captured the imaginations of companies of all sizes —including Ford, GE and Universal Music Group — given a new voice to customers worldwide and has helped to create business value at a blistering pace.

Those were my main takeaways from the GigaOm Structure Data conference in New York City this week. The most important thing to remember about big data is that it’s a potential source of deep insight — and many companies still haven’t fully leveraged its benefits.

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