Forecasting weather with greater accuracy

“You can’t control the weather.” It’s a phrase we often utter as we plan weddings, family picnics, and beach vacations. While it’s true that we can’t control the weather, scientists and technologists are working hard to improve our ability to predict it.
What that means for enterprise IT isn’t just the ability to foresee disasters that could wipe out a data center. Granular and early forecasts can create business opportunities — for example, alerting a brewery to supply distributors and points-of-sale greater inventory in anticipation of an unusually warm spring weekend in the Northeast. Or suppose a blizzard is due to hit Atlanta on Black Friday — with enough notice, retailers could adjust their plans.
Beyond the burgeoning data services industry, weather has massive economic and safety implications. Weather Analytics, a company that provides climate data, estimates that weather impacts more than 33% of worldwide GDP, affecting the agriculture, tourism, fishing, recreation, and airline industries, to name just a few.
Uncertain weather conditions also impact small business owners, such as the local painter who can’t complete his job on time when foul weather persists. In addition, public safety is of vital concern when officials aim to understand the impact of extreme weather events such as hurricanes, tsunamis, or wildfires. Costs associated with extreme weather across the world totaled more $125 billion in 2013, and the frequency of these events is on the rise.

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