There is a good chance that your organisations will not exist anymore in 10-15 years from now, if you do not start developing a big data strategy now or in the coming years. However, developing a big data strategy is not easy. A big data strategy requires a data-driven, information-centric culture instead of a culture where decisions are based on raw estimates or gut feeling. There are many things that you need to take into account when developing a big data strategy, while at the same time you need to understand a completely new way of working. One of the things you have to take care of is how to deal with the data you have or need to have. Here are five pre-conditions on how to deal with your data that you should take into account when developing your big data strategy.