Facebook Advertising and the Future of Financial Marketing

Banks and credit unions have fallen all over themselves trying to build a Facebook fan base… with little success, and even less ROI. But Facebook has an advertising platform with mind-numbing potential. You had better get ready, because this is a game-changer.
Neil Hiltz has seen the future of advertising in the financial industry, and it is Facebook. Granted, Hiltz may be a bit biased. He is, after all, the head of global marketing for financial services at Facebook. But as Hiltz spoke to nearly 500 banking professionals at the ABA Bank Marketing Conference in San Antonio, he laid out a compelling argument — an extremely powerful, persuasive case outlining what bank and credit union marketers can accomplish if they advertised on Facebook.

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