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Extreme Big Data: Beyond Zettabytes And Yottabytes

If we’re going to talk about big data—and it’s one of the most important discussions in business today—we better all speak the same language. In the hierarchy of big data, there are petabytes, exabytes, zettabytes, and yottabytes. After that, things get murky.
The challenge is only partly one of coming to agreement on the right words to describe what lies beyond a yottabyte, which is a septillion bytes. Oracle ORCL -0.56% big data strategist Paul Sonderegger says the “whateverbyte problem” is a symptom of a larger, even more important business issue.
“Not only do we lack a name for that volume of data, we don’t know how to talk about its consequences,” Sonderegger says.

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