Marketing

Examining Big Data’s Potential In Predictive Marketing

The cost to store and process large amounts of data continues to fall. At the same time, new, simple software tools are emerging that allow companies to meet the single achievement of all great marketing campaigns: accurate prediction and high ROI. How do these new software tools improve marketing? This blog post gives a cursory look, and our new white paper, Examining Big Data’s Potential in Predictive Marketing, walks you through essential details.

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