Engage Mobility Leverages 'Big Data' Database of 40 Million Mobile Users

Engage Mobility, Inc., a provider of mobile marketing technologies and solutions, announced its utilization of a ‘Big Data’ database of mobile users totaling more than 32 million consumers and 8 million businesses.

According to a release, the resource is a fundamental element of the Company’s Mobile Engagement System, a proprietary platform that helps retailers and mobile marketers reach relevant potential customers.

The market opportunity for mobile marketing and associated technologies is staggering. Deloitte recently found in a study that 5 percent of in-store purchases were influenced by mobile in 2012, a figure that is expected to grow to 20 percent by 2016, amounting to $628-$752 billion in mobile-influenced retail sales.

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