Human Resource

Employee Management in the “Big Data” Era

In December, I wrote about Dave Eggers’ novel, The Circle, and its creepily claustrophobic depiction of a Big Brother–like corporation that monitors, evaluates, and addresses its employees’ every action to supposedly drive productivity. This week, I’m writing about The Circle’s non-fiction doppelganger: a new business book titled The Decoded Company: Know Your Talent Better Than You Know Your Company (Portfolio, 2014), by Leerom Segal, Aaron Goldstein, Jay Goldman, and Rahaf Harfoush.
The main message of The Decoded Company is that companies are missing a major opportunity for growth and profit—by not applying the same technologies used to identify, track, and sell customers to improve employee performance. To remedy that, the authors say companies need to do three things: use technology as an employee trainer and coach, inform employees’ decision making with data, and create a culture that maximizes the ensuing benefits.

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