Retail / eCom

eBay using big data analytics to drive up price listings

DALLAS: Online auction giant eBay has revealed how it makes use of its vast collections of data to conduct experiments on its users in order to maximise selling prices and customer satisfaction.

Speaking at the Teradata Partners conference in Dallas, Texas, eBay principal architect Tom Fastner told an audience of database professionals how the firm takes on the challenges and pressures of dealing with such large amounts of information.

“If you’re a customer, you’re part of our experimentation,” he said. “We do this with everybody who’s online and we’re running 200 of these tests at the same time.”

The tests in question range from barely-noticeable alterations to the dimensions of product images right up to complete overhauls to the ways in which content for users’ personal eBay home pages is displayed.

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