Read the prediction above and you’ll know why big data is a huge concern right now for every mid-market to enterprise brand and organization. Personalization and predictive analytics are the future of customer service (as well as sales and marketing) – and the future is now.
Yet most brands and service organizations find themselves behind the times on several fronts, both technological and personnel related when it comes to big data. The big data boom has come to the forefront at a time when many organizations are still struggling to ensure their service-level applications have data-level integrations, much less that the data is connected and flows across channels and departments.
This challenge will need to be addressed quickly as data streams turn into data lakes that can either become a rich resource for well-informed sales, marketing and customer service teams or a landfill teeming with useless bits and pieces of information.