Distribution, big data, hype and the need for speed

The way hotel organisations and other accomodation providers manage and supervise their distribution mix varies from market to market. While some are adept at handling issues like contracting, pricing, distribution and content, for others that isn’t that easy especially given the emergence of new channels. But should suppliers outsource their distribution operations or not? EyeforTravel’s Ritesh Gupta talks to Sascha Hausmann, CEO, Busy Rooms, an accommodation distribution agency to find out.
EFT: In 2013 what would you count as major developments in hotel distribution?
SH: Followed by a couple of significant transactions in the metasearch sector in late 2012, 2013 has seen more discussions on alternative distribution besides the regular and traditional OTA business. Consumers like the fact that products can be easily compared. The discussion heated up further when TripAdvisor announced it’s entry into the metasearch arena with an even clearer focus on direct hotel website bookings achieved by connecting hundreds of booking engines. Another topic, in 2013, just like in 2012, has off course been the continuous hype around smartphones and their impact on the travel booking market.

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