Media & Entertainment

Disney’s New ‘MyMagic’ Wristbands to Turn Big Data Into Big Profits

By giving visitors to its theme parks rubber bracelets embedded with microchips and encouraging them to plan minute details of their trips weeks ahead of time, the Walt Disney Co. expects to get a larger share of their total vacation time and spending. It also plans to track how much they spend on Little Mermaid makeovers and Dole Whip desserts.

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