Marketing

Digital Marketing: 12 Predictions and Resolutions for 2014

Marketing is one of the first disciplines to make use of big data in a meaningful way to help personalize its approach to customers. Companies are battling over who can provide the best customer experience and care, and marketing and sales departments are increasingly driving demand for big data. Organizations are increasingly embracing big data to drive their decision-making and provide the optimal mix of products and services to customers. Enterprises are using big data and analytics to sift through mountains of Website traffic data, social media and other sources to gain a deeper understanding of their customer bases.

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