There has been raging debate over Data lakes and data warehouses and if one will replace the other! Data warehouses have been around for a long time, serving the requirements of enterprises big and small. The challenge with data warehouses is the fact that the most recent data is often not available for decision making. With data lakes, the data resides in its raw format and anyone can extract it anytime, and use it as required.
Ketan has over 8 years of experience in helping organizations develop messaging for their clients. Having worked in multiple roles across some of the largest global technology firms, Ketan takes care of Marketing, Brand Development, Partnerships and PR for Aureus.