Data can rescue telecom operators but they have to move from being affordable to admired

Globally, telecom operators are challenged: challenged by over-the-top players because of internet, Skype and tariff-saving applications. Most are challenged by big 3G investments, some are challenged to invest in 4G without having run a profitable 3G service!
In the US, T Mobile is positioning itself as an “un-carrier” and rewriting the rules by offering consumers phone-upgrade option every six months, up from 24 months. The operators are rethinking their consumer connectivity and plans. This decade will see a churn in this sector.

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