Could big data couple with mobile tech to save lives in a disaster?

Most articles about big data have focused on big data technologies or how it can help businesses boost their profits. However big data can also be used by nonprofits and public agencies to improve disaster responsiveness.
When a disaster strikes, chaos often ensues, and since relief workers can’t be everywhere at once to see where the most damage is, determining how to distribute resources can be difficult.
Most emergency managers must rely on whatever current news source they have and their own experiences in previous situations to make response decisions. As a result, certain neighbourhoods may not get the relief they need as quickly as they would have if emergency managers had a clearer picture of the situation.

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