Retail / eCom

Combining big data and cloud capabilities for ecommerce matches buyers and sellers like never before

Social tools, big data and business networks are reshaping e-commerce in such a way that buyers and sellers are linking up in ways not possible even a few years ago.
In one example, Ohio-based LLT Barcode & Label, has found powerful new ways to develop sales and leads inexpensively using Ariba Discovery to better connect with qualified new customers.
To learn how, BriefingsDirect recently sat down with Rachel Spasser, Senior Vice President of Marketing at Ariba, an SAP Company, and Kris Hart, the Account Manager at LLT Barcode & Label in Stow, Ohio. The moderator is Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: Ariba is a sponsor of BriefingsDirect podcasts.]

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