Coca – Cola Accelerator Program And Pollenizer Launch Start Up Competition

Start-up incubator Pollenizer and the Sydney Coca-Cola Accelerator program have announced Firehose, a start-up competition where developers, designers and entrepreneurs will be equipped for three years of Coca-Cola supply chain data and given free rein to create solutions.

Pollenizer co-founder and chief executive Phil Morle told StartupSmart the event was to provide access for start-ups to tap into the emerging big data trend.

“Big data is a big theme for start-ups right now but it is practically impossible for entrepreneurs to begin because they have no data source to play with and understand, don’t have access to customers who have problems that can be solved through big data and have limited exposure to the technology and tools to work with big data,” Morle says.

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