Privacy / Security

Cat-And-Mouse Escalates On Privacy Concerns, As NRF Retail Conference Looms

The retail big data scene is shifting forward again, as data companies debut new products and privacy advocates develop defenses, ahead of the National Retail Federation’s massive trade show in New York later this week.

Top retail data startup Euclid Analytics, which maps shopping behavior via customer smartphones, launched a free version of its product on Thursday, dubbed Euclid Express.

That free platform works off existing Wi-Fi networks in stores, allowing retailers to collect details on shopper visits, bounce traffic, and even window-shopping habits. The San Francisco company already collects 6 billion measurements daily, and it is active in 25 countries.

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