Can consumers stop companies and institutions from collecting data about them?

Data science has proliferated this past year and gained a recognized function within businesses and other organizations. New applications emerge constantly and the number of startups that are focused on data science and analytics has grown significantly, highlighting a shortage of skills in the workplace and creating a competition on qualified professionals and technologies.

Users’ data is being captured mainly through mobile devices today, whether we like it or not. While collection, analysis, determining relevance, and machine-learning are all combined to bring value. However, spying on users, information security and fraud are the most obvious threats, focus the conversation today around regulatory issues. At some point, we will need a set of principals that everyone can follow and consumers can trust. But would consumers want to stop companies and institutions from leveraging opportunities in data capture? What are the right ways to gather data and what would be the right approaches for its use?

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