Whilst big data and cloud computing has unquestionably helped streamline and improve business operations, it also has huge potential in the field of elite sport. In sport, just as in business, an increasing volume of information is now being captured and collected, which provides ever-deeper insight and intelligence for owners, coaches, and players.
Elite sport has always adopted new ideas and technologies to gain a competitive advantage, and sports teams of today have access to a wealth of big data in a way that wasn’t possible only five years ago. It can help coaches produce winning tactics, players understand what is required of them, and sports medical staff reduce injuries through improved analysis of their programmes and treatments.
The NBA is now using a player tracking system that is capable of capturing 25 data measures per second for each player, providing data about player positioning, possession of the ball, and opposition tactics. In the UK, soccer players now wear sensors that record real-time information about distances run, when they kick or head the ball, where they are on the pitch, and the performance of their biometrics.