Blue Collar Big Data: The Work Behind Big Data Analysis

Did you see the article in the New York Times on January 5 about Pandora and big data?
It’s all about how Pandora serves you particular ads or predict what artists you’ll want to vote for based on your choice of songs. These are the types of articles that make marketer’s hearts sing about the promise of big data.
On the surface, this sounds pretty impressive, but if you think through the data that Pandora uses and could use, it is pretty straightforward: what you listen to, your zip code, your device, when you listen, how often you listen. Overlay commercially available market data based on zip code, create models based on usage behavior and “voila” — you are ready to do some powerful targeted marketing tests.

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