Big data’s role in business innovation

A tweet. A product review on Amazon​.com. A Face­book pic­ture with a loca­tion stamp. All of these rep­re­sent dig­ital foot­prints left behind by online users, and col­lec­tively amount to large data sets—or so called “big data”—that researchers use to ana­lyze human behavior and social trends.
New assis­tant pro­fessor Christoph Riedl will take an inter­dis­ci­pli­nary approach to exam­ining these data to shed light on solu­tions to soci­etal chal­lenges in busi­ness and inno­va­tion. In par­tic­ular, he will apply his inter­ests in data sci­ence and com­pu­ta­tional social sci­ence to study sub­stan­tive research ques­tions in areas such as decision-​​making by indi­vid­uals and groups, online social net­works, and team­work and productivity.

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