Retail / eCom

Big Data's Impact on 2013 Holiday Sales

The holiday season has ended and the analysis has begun to understand what worked and what did not for ecommerce merchants. Cyber Monday became the biggest online shopping day in history with a 20.6 percent increase in sales over 2012, according to the IBM 2013 Holiday Benchmark Report.

Retailers are increasingly tapping into the avalanche of data from their own sites and from third-party sites to drive sales and better serve their customers. This article will address five key ways Big Data impacted the 2013 holiday shopping season.

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