Big Data Tools Help Pizza Hut to Slice and Dice

Pizza Hut is employing ‘smart’ cloud solutions in its international markets, allowing it to slice and dice its data, providing more targeted customer engagement campaigns than ever before.

While Pizza Hut may be considered the world’s largest pizza chain with over 12,500 restaurants in 91 countries, it has been suffering from hot online competition locally, as rival chain Dominos brings its technical clout to bear. However, this may be about to change due to Pizza Hut’s ‘multichannel intelligent customer engagement solution’.

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