Retail / eCom

Big data: the biggest thing to hit retail since…

Big data – or more correctly data analytics technology – really is a big deal for retailers. It has the potential – largely untapped at present – to transform almost every facet of the retail process. Some of the biggest impact will occur with real time data analytics: the ability to monitor customer behaviour during the buying cycle, to combine this with masses of other information and to use this to optimise the customer’s experience. And then there’s the impact on the back office.

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