Privacy / Security

Big Data Reality Causes Privacy Concerns

It’s a unique perspective from ThoughtWorks and our 2,500 consultants around the world, based on first-hand experiences delivering real software for our clients. Third parties cannot pay to have themselves featured on the Radar and the report is entirely independent in which technologies we include and what we say about them. The latest edition of the Radar was published this week.
One of the large themes we have been tracking over the past couple of years is around Big Data and Analytics. We think the “big” part of Big Data is over-hyped; most of the time you don’t actually need a massive cluster of machines to process your data. But the sheer variety, or “messiness” of all of this data presents new challenges, and there’s a real opportunity to use Advanced Analytics—statistical modeling, machine learning and so on—to gain new insight into your business and into customer behavior. An important trend we note in the Radar is the accessibility of all of these new Analytics techniques. If you do truly have lots of data you can simply go rent a portion of the cloud to process it, with SaaS offerings from Amazon, Google, Rackspace and others. If you want to analyze your data you can do it with point-and-click tools or open-source

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