The era of big data need not herald the end of traditional privacy, argues the Center for Democracy and Technology in comments submitted to the White House.
White House special advisor John Podesta announced Jan. 23 that President Obama appointed him as head of a 90 day review to examine the policy and privacy implications of big data.
In a paper arguing for application of Fair Information Practice Principles prepared in response to the study’s call for input, the CDT argues that the Fair Information Practice Principles “provide a robust framework” to protect individual private interests challenged by relentless growth of ever-more prescient predictive analytics.
Because big data depends on the aggregation of a multitude of data sources, some have doubted whether the 1970s-vintage FIPPS is still relevant. The FIPPS counsel collectors to give individuals a choice about whether to surrender their personal data, that consumers must know the purposes for which their data is collected and that those purposes remain constant, that collectors be transparent to individuals.