Media & Entertainment

Big data: Keys to the strategic positioning of PR?

The Public Relations industry has long argued for a place at the top table. We’ve been held back in this ambition by the perception that we become useful only at the tail end of the corporate value chain and by our lack of rigour with regards to measurement. Social Business and Big Data offer PR the opportunity to reposition itself at the strategic heart of the businesses and organisations we serve.

Communication, not as a siloed organisational function but as a human behaviour, has always been central to how organisations and brands, from political bodies to major industrial manufacturers, organise themselves and progress – creatively, politically and economically.

Humans identify, through communication, a need or market to address. We establish partnerships around shared objectives and build alliances of shared meaning. Communication allows us to nurture advocates and embrace diversity. In the commercial realm, this isn’t something we see only within more collaborative, horizontally organised businesses – even the military, probably the most top down, command and control of all organisations, is communication-centric: orders are given, targets identified, firing authorised, seize-fires negotiatiated, and amnesties granted.

Read More

6 Comments
  1. g 4 months ago
    Reply

    Greetings! Very helpful advice within this post! It’s the little changes which will make the biggest changes.
    Many thanks for sharing!

  2. gamefly free trial 4 months ago
    Reply

    When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added
    I get several emails with the same comment. Is there
    any way you can remove me from that service?
    Bless you!

  3. gamefly free trial 4 months ago
    Reply

    It’s difficult to find experienced people on this topic, but
    you seem like you know what you’re talking about! Thanks

  4. dinosaur war hack 3 months ago
    Reply

    You got yourself a new follower.

  5. livedraw togel 2 months ago
    Reply

    Ahaa, its nice dialogue regarding this paragraph here at this web site, I have read all that, so at this time me also commenting at this place. I am sure this piece of writing has touched all the internet users, its really really good paragraph on building up new webpage. I truly love your blog.. Very nice colors & theme.

  6. minecraft games 2 weeks ago
    Reply

    It’s the best time to make a few plans for the long run and
    it’s time to be happy. I’ve read this put up and if
    I may I want to counsel you few fascinating issues or suggestions.
    Maybe you could write subsequent articles regarding
    this article. I want to read even more issues approximately it!

Leave a Comment

Your email address will not be published.

You may also like

Pin It on Pinterest