Media & Entertainment

Big Data Is Going To Save The Film Industry, Too

As we approach the critical summer box office sales period, there’s no doubt the media industry has experienced a fundamental shift. We’ve evolved from business models fueled by analog content and scarce distribution to a digital world of empowered consumers who are increasingly in control of where, when and how they consume content.
This has been a gradual but unrelenting shift for every segment of the industry, from studios and televisions networks, online news outlets, marketing and advertising firms, to cable companies. The result is that the “digital era,” which was boldly launched with the introduction of the Internet, is now behind us and a new “connected consumer era” has arrived.

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