Marketing

Big Data Fuels Spying and Context Marketing

With the dust still stirring from the exposure of the NSA’s data collection program, privacy advocates are starting to turn their attention to the businesses that collect consumer data. Pundits are starting to ask, “Who’s more dangerous: The government or businesses?”
Opinions run the gambit between “they’re both dangerous” to “they’re both good.” So, which is it? It depends on who you ask. The general consensus seems to be that government snooping in consumer data is a bad thing. However, it’s not so clear that businesses collecting consumer data and using it for marketing is dangerous.

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