Health / Pharma

Big Data, Big Pharma, Big Privacy Catastrophe

Companies are actively, aggressively targeting you using your own personal data, without your knowledge or permission. That’s not good for your privacy, but it’s hardly news – except when it’s the healthcare industry.

Yesterday, news broke that healthcare companies are identifying all manner of pertinent medical details about you without setting eyes on your medical chart. How? Personal habits – all gleaned online and aggregated into detailed, invasive profiles using data mining algorithms.

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