Big data : Big hype or big hope?

A recent Gartner report on big data revealed that while the Asia-Pacific (APAC) region currently trails the US adoption curve, which stands at 37 percent of businesses, APAC organisations think they’ll catch up with their US peers within two years. The report said that globally, media and communications and banking sectors are at the forefront of the big data investment, with the results mirrored in Australia.
Well-known Australian brands like the Commonwealth Bank of Australia (CBA) and retailers Coles and Woolworths are among the early movers on big data. They are part of the 64 percent of businesses globally that Gartner says have already invested in big data or plan to do so by June 2015, an increase of 6 percentage points on the 2012 survey.

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