Big Data and the Customer Analytics Challenge

Big Data is changing the game around customer analytics, giving organizations the means to develop far better analytics about their customers than ever before.
Numerous examples, in fact, illustrate how high-performing and cost-effective Big Data processing can shed a world of new insight on customers’ wants and preferences.
Offering their insights in this podcast are Rob Winters, director of reporting and analytics at Spil Games; Davide Conforti, business intelligence director at Jobrapido; and Pete Fishman, director of analytics at Yammer. The discussion is moderated by Dana Gardner, principal analyst at Interarbor Solutions.

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