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Big data and big business: it’s what you do with it that matters

The crucial thing about “big data” is the data. “Big” is relative, and while size often matters, real disruption can come from data of any size.
This is not a new idea, being several hundred years old. The key advance of the scientific revolution (and associated industrial revolution) was in order to understand something you had to measure it – that is gather the data.
The modern hoopla about “big data” is simply the scientific method applied to a wider range of problems. Doing this cheaply enough is the challenge.

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