Big data and analytics trends for 2014

Throughout 2013, big data and analytics have been among the most-hyped themes within the world of IT. With the vast datasets that most businesses now own about their customers and themselves, it’s no wonder that applying analytics to this data to better understand customers and business processes is increasingly attractive.
But how much was hype and how much was reality? For many businesses, analytics — not necessarily “big” data — in particular began adding up.
NRMA Motoring Services, for example, turned to CRM, e-commerce, analytics, and geolocation technologies to better engage its membership base and create new cross-selling opportunities for its diversified suite of businesses.

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