Media & Entertainment

Big Data, Analytics help Shah Rukh Khan’s Chennai Express tap social media

Shah Rukh Khan’s Chennai Express, one of the biggest Bollywood grossers on 2013, used Big Data & Analytics solutions by IT services firm Persistent Systems to drive social media and digital marketing campaigns.

“Chennai Express related tweets generated over 1 billion cumulative impressions and the total number of tweets across all hashtags was over 750 thousand over the 90-day campaign period,” Persistent Systems claimed in a release.

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