Travel / Hospitality

Big data analytics changes the rules of road travel

San Francisco-based radio cab service provider Uber started operations in India recently. While one can book Uber’s luxury taxi service using a smartphone app, most Indian radio cab players, too, are using similar technology, making use of big data to understand the future demand scenario. Companies such as Meru Cabs and OlaCabs among radio cabs and bus ticket booking provider Redbus have also been using big data analytics. “By using this data and based on everyday predictability of data, we try to enhance the number of trips that one cab makes per day,” said Siddhartha Pahwa, chief executive officer of Meru Cabs, one of the earliest players which claims to have a customer base of about two million and a fleet of 5,000 cabs. It has been collecting data over the past six years.

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